design | illustration | marketing | copy writing
Minecraft - Lifeboat Network
skills
content creation
marketing
skin design
custom hd skin software
role overview
most of my role at Lifeboat Network involved skin pack designs that were sold in the marketplace for Minecraft Bedrock Edition. however, I also have been involved with social media marketing, map direction, and some other miscellaneous content creation.
projects
• 2 skins - Lifeboat Crew skin pack
• Full set - Anime Party skin pack (first of its kind to market)
• Full set - Winter Onesies skin pack (first of its kind to market)
• Creative direction - Vaporwave HD and Pastel Vaporwave HD skin packs
• Sweater design contest - Ugly Christmas Sweaters skin pack
• HD skins, creative direction, & branding - Fashion TV map
Lifeboat Crew
I was asked to make 2 new skins to add to the network's first skin pack. this was the first project I took on with the company.
These particular skins weren't just designs, but rather characters whose identities matched the theme of the pack. Khalia is a warrior princess, traveling with the crew in search of adventure, and Gemina is a new edition to the pack's collection of mermaids/mermen.
Khalia
Gemina
Anime Party
after completing the designs for Lifeboat Crew's 2 new characters, I was asked to design a full skin pack for the company, specifically to target a female demographic. I spent some time researching the current market and found a huge opportunity that, to my surprise, hadn't been taken advantage of yet - Anime. there wasn't a single skin pack with even a similar theme. after our Anime Party set was released, more anime themed skin packs were quickly released by other competitors, however, our skin pack was first to market and was very successful.
Winter Onesies
following the success of the Anime Party release, I was asked sometime in December of that year to make a skin pack that could follow up the company's holiday packs. They wanted something winter themed, but not necessarily festive, as the pack was to be released late December/early January. again, my target demographic was tween girls and at the time, footie pajamas were having their day. it was a theme that wasn't anywhere to be found on the marketplace and it was an easy theme to work with. this pack was the most successful project I worked on while contracting with Lifeboat Network.
the below screenshot was taken from the marketplace the week of release. it was a surprise and honor to have earned a place on this list.
Ugly Sweater Contest
around the same time I was working on Winter Onesies, I also ran a contest in the server's discord and social media to compliment a pack that another designer was working on - Ugly Christmas Sweaters. I created the sweater templates and curated the contest. this was one of the bigger projects I worked on for the company's social media and I had a lot of fun doing it.
Fashion TV
this was the last and biggest project I worked on with Lifeboat Network before moving on to work with Spooky Boogis. it was my first time designing HD skins with a custom software. in addition to skins for this map, I was also heavily involved in the creative direction, working closely with the map's designer. I branded the various shops in the map and created logos, color palettes, and identity for
each one.
